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Chemical-free jaggery, Sangli and Lakadong turmeric, and dry ginger from Sangli

  1. Turmeric in every form on a white ground — fresh rhizomes, cut slices, dried fingers and a wooden bowl heaped with ground powder

    सणासुदीची सूटFestival offer

    10% off
    every pack.

    Every jar, every size, this festival season: the MRP printed on the pack, struck through, and 10% off it. Ends 30 November.

    Shop the offerHow ordering works →
  2. Farm to kitchen in one frame — a turmeric plant lifted from black soil, its orange fingers spread under green stalks, and beside it a hand spooning jaggery into a brass pot of simmering milk by a sunlit kitchen window

    जुळे · taste & trust

    One harvest.
    Two wins.

    Twins in the name, two wins in every jar. The harvest that pays its farmer fairly and the one in your kitchen.

    १ · शेत The farmer's win
    a fair price · paid direct
    २ · स्वयंपाकघर The family's win
    chemical-free · nothing added
    Shop the harvest
  3. A worker tipping steaming boiled turmeric from a barrow onto drying sheets as the sun rises, smoke and steam across the field

    उकळणीboiled before sunrise

    Boiled. Sun-dried.
    Nothing else.

    Lifted, boiled whole and spread out to dry in the open sun — the step that sets the colour no polish can fake.

    १One
    Turmeric, boiled and sun-dried
    ०Zero
    Added colour, polishing agent, filler, anti-caking agent, preservative
    Shop the turmeric
  4. Two origins in one frame — freshly lifted turmeric and cut sugarcane on a crate beside a Sangli field, and a woven basket of cut Lakadong turmeric and ginger before the misty Jaintia Hills

    मूळ ठिकाण · named soil

    Two places worth naming.

    Sangli's black soil and the Jaintia Hills, a thousand kilometres east — both named on the pack, neither anonymous.

    सांगली Sangli, Maharashtra
    black soil · turmeric belt
    जैंतिया Jaintia Hills, Meghalaya
    Lakadong · GI 741 · 7.90% curcumin
    See where it growsShop the range →
The offerThe promiseThe methodThe origins

दुकान · shop the range

Every pack, with its price

Six staples in three ranges. The price is the MRP printed on the pack, struck through while the festival offer takes 10% off it. Add to the basket, send the order on WhatsApp, pay only after we confirm.

The shop, by range

गूळ पावडर · jaggery

Jaggery Powder

Made from sugarcane of the Kolhapur area — open-pan gur, ground fine.

Pack size
₹40₹45discounted from ₹45 most recent retail price

दाणेदार गूळ · jaggery

Jaggery Granules

Coarser than powder, free-flowing — gur that scoops like sugar.

Pack size
₹40₹45discounted from ₹45 most recent retail price

काकवी · jaggery

Kakvi (Jaggery Syrup)

Liquid jaggery, drawn off the pan before it sets.

500 ml

₹108₹120discounted from ₹120 most recent retail price

सांगली हळद · turmeric

Sangli Turmeric Powder

The everyday haldi, from the black soil of the Sangli belt.

Pack size
₹40₹45discounted from ₹45 most recent retail price

लाकाडोंग हळद · turmeric

Lakadong Turmeric Powder

7.90% curcumin, lab-tested, from the Jaintia Hills of Meghalaya.

Pack size
₹144₹160discounted from ₹160 most recent retail price

सुंठ पावडर · ginger

Dry Ginger Powder (Sunth)

Perfect for kadha, tea-mix and a morning herbal drink.

Pack size
₹76₹85discounted from ₹85 most recent retail price

का THE2WINS · why us

Six reasons, each with proof

Not slogans. Every line below has a page, a photograph or a lab report behind it.

  • शुद्ध

    Nothing added

    No colour, no polish, no preservative, no filler. The pack holds the crop and nothing else.

  • तपासलेले

    Lab-tested, report published

    Every product has its own laboratory report against FSSAI standards, and every report is on the certifications page for you to read.

  • मूळ

    Two named origins

    Sangli's black soil and Meghalaya's Jaintia Hills, where Lakadong carries GI Reg. No. 741 — both named on the pack.

  • योग्य भाव

    Fair price, paid direct

    Farmers are paid at the farm gate as the lot is weighed in — not on a mandi cycle, not on a middleman's terms.

  • पारंपरिक

    Made the old way

    Open-pan gur from fresh cane. Turmeric boiled whole and dried in the sun. Ginger sun-dried and milled fine.

  • कुटुंब

    Family-run in Sangli

    Started by Ashwini Khochare and run with her twin sister, Avanti. The family confirms every order on WhatsApp.

नावाचा अर्थ · why the name

जुळे, आणि दोन विजय

THE2WINS is named for the twin sisters who run it, Ashwini and Avanti — the two figures on our badge — and makes a promise: every order wins twice, once in the village and once at your table. Scroll on — the picture tells it.

A cone of turmeric powder in a wooden bowl set on grass, frangipani flowers scattered around it

एक हंगाम · one harvestIt begins in the soil — turmeric lifted by hand.

काढणीचा हंगाम · the harvestLifted by the crew who grow it — for a fair, direct price.

दोन हात · two pairs of handsGraded by hand, finger by finger — nothing hidden.

दोन हात, दोन विजय.two hands · two wins

Win one · the farm

Farmers in the Kolhapur–Sangli belt earn a fair, direct price — and every field that switches from sugarcane to turmeric or ginger earns more from the same soil.

Win two · the kitchen

Your family gets staples with nothing added and nothing hidden: no chemicals, no colours, no preservatives — prepared the way they were before shortcuts.

Fresh turmeric rhizome, cut slices, dried fingers and ground powder together on white
A family kitchen is where the second win begins.

आमची गोष्ट · our story

THE2WINS was born in the Khochare family kitchen in Sangli — started by Ashwini Khochare alongside her husband, Captain Mahesh Khochare (Retd.), and run today with her twin sister, Avanti Raut.

“After 25 years in the Indian Navy, the Captain came home — and turned the family's sugarcane fields into turmeric fields.”

Not as a gesture, but as proof to every farmer in the belt that the switch pays. The family carries what those fields grow, from the farm gate to your kitchen shelf.

Read the whole story

प्रत्येक बरणीची गोष्ट · the journey

Eight scenes from field to shelf

Every jar walks the same road — so we had the road drawn, scene by scene, the way it deserves to be told.

  1. Captain Mahesh Khochare (Retd.) in Navy dress whites, the Naval ensign and the tricolour behind him
    घरवापसीThe homecomingTwenty-five years in uniform, then home to the black-soil belt with one question he still puts to any room that will listen: why do the farmers who feed everyone earn the least?
  2. Young turmeric plants in rows with drip irrigation lines under a monsoon sky
    पेरणीPlanting the changeThe family's own sugarcane fields are the first to take turmeric seed — proof before persuasion.
  3. Rows of mature turmeric either side of a furrow, a line of palms on the horizon
    शेत हिरवं होतंThe fields turn greenMonsoon rows of broad-leafed haldi where cane once stood — the same black soil, earning more per acre.
  4. Harvest crew filling pans in the field, one worker carrying a loaded basket on their head
    काढणीThe harvestFresh rhizomes lifted from the earth with the soil still clinging — the season the whole village works.
  5. A carpet of boiled turmeric fingers spread out to dry in the open sun
    वाळवणBoiled, then sun-driedBoiled, then spread out and dried by nothing but sun — no polish, no colour, no hurry.
  6. Illustration of farmers stirring a huge open pan of bubbling golden jaggery over a wood fire at night
    गुऱ्हाळThe jaggery nightCane juice slow-cooked in the open pan until it sets golden — no washing soda, no bleach, just heat and patience.
  7. The procurement lead inside a truck loaded with sacks collected straight from the field
    गावाकडून घराकडेFarm to homeSacks leave the village loaded by our own procurement team — collected direct from the field, no mandi in between.
  8. Fresh turmeric rhizome, cut slices, dried fingers and ground powder together on white
    स्वयंपाकघरThe second winRoot, slice, finger and powder — the same harvest, all the way to your family’s table.

The full story — the name, the twins, the switch from sugarcane —lives on the About page.

मूळ ठिकाणं · two origins

Grown in two places worth naming

Everything we sell comes from soil we can point to — the Sangli–Kolhapur belt, and Meghalaya's Jaintia Hills, where Lakadong carries GI Reg. No. 741.

Rows of mature turmeric either side of a furrow in the Sangli belt, a line of palms on the horizonSangli’s black soil — and Lakadong, a thousand km east.See how we source →

Sangli · Maharashtra

The turmeric capital

Black, well-drained soil and India's busiest turmeric market — home of our turmeric and ginger.

Jaintia Hills · Meghalaya

Lakadong country

India's high-curcumin turmeric — a lab-tested 7.90%, GI Reg. No. 741 — procured directly from hill farmers.

सण आणि समारंभ · celebrations

Every festival here begins with gur

Tilgul at Sankranti, puran poli for the festive table, chikki for Diwali faral — the Maharashtrian festival calendar is sweetened with jaggery, never refined sugar. Cook this year's plate from the same jars the village celebrates with.

Festival recipes →Shop jaggery →
Fresh puran poli on a steel thali with ghee melting on top

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